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Why Chick-fil-A is a Fan Favorite for Enhancing the Customer Experience

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Move over, McDonalds. Chick-fil-A is now the most popular fast food joint in the nation, with more than 45 years of positive business growth. Why? Chick-fil-A has taken customer experience optimization to the next level by giving customers exactly what they want. How do they do this? The food is good. Whether you order their specialty (a boneless […]

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The 6 D’s of Setting up Front-Line Business Intelligence Audits

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The word “audit” is usually frighteningly associated with the IRS. But an audit is really just an inspection of something or in this case, the way your business conducts itself. A BI audit, conducted with the help of customer experience professionals at SEC, can help you identify pain points in the Customer Journey Map and […]

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Companies that Have Taken Customer Experience Optimization to a New Level

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These Businesses below know all about Customer Experience Optimization. Many businesses aim for optimal customer service, but few achieve this list. 24/7 Wall St created a list called the Customer Service Hall of Fame, Below you will find the top five companies on that list and a little information on how they made it there: lacewigsbuy-human-hair-wigs […]

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Prioritize Knowledge with Your Employees for Customer Experience Optimization

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In a business that works directly with customers, the demands for a knowledgeable employee are vital to the long-term success and efficient interaction with your customers. Customer experience optimization can help your business get to the point where you are consistently providing customers with an experience that meets or exceeds their expectations. One of the most […]

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Is Your Retail Store Keeping Up with the Evolving Retail Industry?

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Shoppers will continue to demand that they have better experiences in the stores that they frequently visit. For this reason, retailers are constantly exploring new ways to improve the experience of the shoppers. Retailers understand that there is not a one-size-fits all method for making customers happy. Customer touch-point optimization must be considered because it is […]

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How Emotions Play a Role in Retail Experience Optimization

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In a retail environment, the way an employee treats a customer is critical because not only do they need to say the right thing, they need to have the right body language from start to finish. Focusing on emotions is a great place to start for retail experience optimization. Patience with Customers Some customers are […]

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Improve the Retail Experience with Skilled Sales Associates

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The difference between making and losing a sale can come down to the customer’s confidence in the sales associate. The item could be identical from one store to another, but the difference is the relationship between the sales associate and the buyer. To increase Retail Experience Optimization, a much-overlooked option is providing development opportunities for the sales staff. […]

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How Can Mobile Devices Optimize Retail Experience?

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We could not have imagined doing all we do from the palm of our hand just a few years ago. Today the use of a smart device, such as a tablet or a smart phone to buy something from your favorite store is the single most important channel that retail must reconcile. Stores are being […]

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How Apple Became a Tech Leader: Customer Experience Optimization

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Why is Apple so successful? It’s not just because of their cutting edge products, although this certainly plays a role in their success.  Customer experience optimization at every touch point in the customer journey map has made Apple the wealthiest, and most highly rated, company in the world today. Apple customer service is such a positive […]

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Is Customer Experience Optimization a Central Point for Your Business?

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With countless consumer choices, one of the key differentiators for many businesses and organizations is customer experience. Many businesses have focused on working to attract customers, but few are focused on what kind of experiences their customers will have when they actually arrive at the store location, on a website or call center. Utilizing the […]

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